Est. 1986 · Islamabad, Pakistan

Your Global Trade Partner
Since 1986.

Indentors · Representatives · Importers · Exporters · General Order Suppliers

Global Challenge. World Class Response.

1986Year Founded
38+Years Experience
25+Countries Served
700+Foreign Associates
14Service Domains
WHO WE ARE

Established 1986.

Nearly Four Decades of Trade Excellence.

Founded in 1986 as ‘Seljuk Inc’, we have spent nearly four decades establishing ourselves as one of Pakistan’s most trusted and reputable Indentors, Manufacturers’ Representatives, and General Order Suppliers. In 2018, we formalized our standing under our better-known commercial name: Seljuk Traders (Smc-Pvt) Ltd.

Headquartered in Islamabad — the capital of Pakistan — we enjoy direct proximity to all relevant government ministries, embassies, trade bodies, and regulatory authorities. This advantage allows us to navigate Pakistan’s complex procurement landscape on behalf of our clients with speed and precision.

Our network spans 25+ countries and over 700 foreign associates and principals. We organize, manage, and execute trading business both locally and internationally — applying four decades of accumulated expertise, deep industry relationships, and professional integrity to every engagement.

We supply government, semi-government, and private sector clients across Pakistan — including tender participation and complete project packages spanning mechanical, electrical, electronics, instrumentation, and telecommunications domains.

Islamabad HQ
25+ Countries
700+ Associates
Islamabad Roads, Pakistan Faisal Mosque, Islamabad — Headquarters of Seljuk Traders
LEADERSHIP

A Message From Our Founder.

Muhammad Sabir Hussain — Founder & CEO, Seljuk Traders

Muhammad Sabir Hussain

Founder & CEO, Seljuk Traders

“We are here to help answer your questions and navigate the full complexity of international trade. Import and export matters can be intricate — our experienced team is on hand to guide you through every aspect of your requirements. We take genuine pride in applying our expertise for our clients, and we look forward to hearing from you.”

— Muhammad Sabir Hussain, Founder & CEO

Our Commitment to You

We respond to every inquiry with speed and professionalism.
We deliver personalised, attentive service — not a one-size-fits-all approach.
We actively consult with our clients and incorporate their feedback into how we work.
We invest continuously in our team’s expertise so you receive the highest standard of service.
OUR EDGE

Why the World’s Best Industries Trust Us.

Industry Expertise

Deep sector knowledge across 14 industrial service domains. We don’t just source — we advise, specify, and solve.

Client-First Philosophy

Your investment, timeline, and objectives are always the primary measure of our success. Every single time.

Capital City Advantage

Based in Islamabad, we offer unmatched access to government ministries, embassies, and regulatory bodies across Pakistan.

OUR PURPOSE

Mission & Vision.

Our Mission

To provide superior quality, cost-effective, end-to-end import and export services — through an unwavering customer focus, continuous process improvement, and a culture of reliability and integrity.

We are committed to sourcing and supplying innovative, quality-compliant products that meet contractual, statutory, and regulatory requirements.

Our Vision

To achieve sustainable, long-term growth across all our service domains — becoming the preferred trade partner of choice for Pakistan’s government, industrial, and private sectors.

Drawing on four decades of expertise, we continuously transform emerging global opportunities into measurable, practical advantages for our clients.

WHAT DRIVES US

Our Core Values.

Ambition

We continuously seek opportunities to grow, improve, and adapt — winning new markets through forward-thinking strategies.

Transparency

We communicate with complete openness in all interactions — with clients, suppliers, and partners alike.

Ethics

Our choices and actions are guided by integrity, respect, and a commitment to diversity at every level.

Creative Energy

Energized by intellectual curiosity and a genuine passion for simplifying worldwide commerce.

Pride

We act as the first ambassadors of our principals — promoting their products and protecting our reputation always.

WHERE WE OPERATE

Industry Sectors.

IT Equipment & Components
Defense Applications
Pressure Systems & Pumps
Medical Equipment
RF & Microwave Components
Sensors & Instrumentation
Energy & Natural Resources
Aerospace & Avionics
Maritime Components & Equipment
Communications
Radar Components & Equipment
Electronics Manufacturing
Construction & Mining
Security Equipment
Food & Agriculture
Plants & Machinery
Oil & Gas Exploration
UAVs & Unmanned Systems
Solar Energy Products
CNC & Precision Machining
Industrial UPS & Batteries
Safety Equipment
Steel, Tubes & Fittings
3D Printing & Additive Manufacturing

Don’t see your sector? Contact us →

WHAT WE DO

Our Areas of Expertise.

Have a trade inquiry? Our experts are ready.

+92 333 512 5278
Trading of All Sorts
General Order Suppliers
Importers & Exporters
Dealers & Distributors
Wholesalers & Retailers
Customer Service
Market Research
Manufacturers’ Representatives
Indentors
Technical Training
Tender Participation
After-Sales Support

Global Reach

We connect Pakistan’s industrial and government sectors to 25+ countries worldwide — sourcing from 700+ foreign principals across North America, Europe, Asia, and the Middle East.

Local Expertise

With our base in Islamabad and representation across Pakistan, we bring deep local knowledge — regulatory, institutional, and commercial — to every transaction.

WHAT WE SUPPLY

Our 14 Service Domains.

As manufacturers’ representatives, importers, and indentors, we source and supply precision industrial goods across 14 specialized domains — connecting Pakistan’s government, semi-government, and private sectors to over 700 global principals.

Machine Tools

CNC machining centers, lathes, milling, grinding, EDM, cutting tools and accessories.

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Production Machines

3D printing, laser cutting, forming presses, plastics and textile machinery.

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Industrial Machines & Equipment

Welding systems, surface treatment, furnaces, heat exchangers, mixing and marking equipment.

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Building & Construction

Excavators, drilling rigs, concrete equipment, construction tools and building materials.

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Hydraulics & Pneumatics

Pumps, compressors, valves, actuators, cylinders, hoses and industrial filtration systems.

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Power Transmission & Mechanical Components

Motors, bearings, gearboxes, variable frequency drives, couplings and positioning systems.

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Electricity & Electronics

Generators, transformers, switchgear, power supplies, cables, connectors and components.

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Robotics, Automation & Industrial IT

PLCs, industrial robots, collaborative robots, UAVs, SCADA systems and industrial computing.

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Environment, Health & Safety

Air treatment, PPE, water treatment, waste management and fire safety equipment.

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Metrology & Laboratory

CMM machines, analytical instruments, lab equipment, optical components and inspection systems.

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Detection & Measurement

Oscilloscopes, flow meters, pressure gauges, sensors and precision measurement instruments.

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Food Industry

Meat processing, dairy, bakery, fruit & vegetable processing and food packaging machinery.

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Packing, Packaging & Handling

Packaging machines, conveying systems, palletizers, cranes, forklifts and storage solutions.

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Materials, Tools & Components

Steel, aluminium, hand tools, power tools, fasteners, seals, springs and lubricants.

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OUR PROCESS

How We Work.

A single, united team committed to delivering the highest possible quality of service — from first inquiry to final delivery.

1

Understand

We listen carefully to your requirements, specifications, budget, and timeline.

2

Source Globally

Leveraging 700+ associates across 25+ countries to find the best-matched principals.

3

Quality Assurance

Rigorous verification of product specifications, certifications, and supplier credentials.

4

Timely Delivery

Full logistics management so your order arrives complete and on schedule.

5

After-Sales Support

Complete post-order support and technical assistance — long after delivery.

WHAT MAKES US STAND APART

Our Professional Standards.

100%
Commitment. Every Time.

Transparency

Complete openness in every transaction, quotation, and client communication — no ambiguity, no hidden terms.

Integrity

Uncompromising honesty and ethical conduct in all dealings, with every client and supplier, every time.

Precision Documentation

Meticulous, accurate documentation in every trade transaction — protecting our clients’ interests at every stage.

Diversity & Inclusion

A professionally diverse team serving clients across industries, geographies, and scales of operation.

OFFICIALLY REGISTERED

Compliance & Credentials.

Seljuk Traders is a fully registered and legally compliant entity across all relevant regulatory bodies in Pakistan.

Islamabad Chamber of Commerce & Industry

Member

# CM-3147

Federal Board of Revenue — Pakistan

Business NTN

# 5108321

STRN # 3277876154505

Securities & Exchange Commission of Pakistan

Incorporated

# 012590

GET IN TOUCH

Let’s Talk Trade.

We operate across Pakistan and work with clients around the world. Reach out — we respond promptly to every inquiry.

Head Office Main Tamma Road, Next to Jinnah Muslim Law College, Islamabad, Pakistan
Mailing Address P.O Box # 3359, Islamabad, Pakistan

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Download Our Company Profile

8-page PDF — our full capabilities, services and credentials.

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